I’ve spent 16 years proving that great work lives where rigorous strategy collides with fearless boldness. Across India and Singapore, from McCann, Wunderman Thompson, and Mullen Lowe to my current role as Creative Director at DDB Singapore, I’ve led campaigns across eight Southeast Asian markets, earned a Master of Arts in Design, and worked with brands like Google, Coca-Cola, Absolut Vodka, and DBS. Along the way, I’ve collaborated with everyone from Bollywood royalty to K-pop idols to Hugh Jackman — proof that the stage doesn’t matter when the idea is big enough.

I’ve also worn the hat of a creative technologist — fluent in tech’s evolving language — and built brands from scratch at start-ups, leading both the creative and the business fight. That mix means I don’t just make beautiful work; I make beautiful work that performs. Whether it’s Fortune 500 giants or fresh founders trying to punch above their weight, I know how to make ideas scale.

Outside the office, I travel with my turntable so I can DJ in every country I visit. I’m an extroverted introvert — I love meeting people, and I approach every meeting as a conversation, never a pitch. And above all, I’m the proud dad of Bella, my golden retriever and partner in crime.

Brand experience