Google Maps x #LookBeforeYouLeave

Turning India’s habit of asking strangers into a habit of checking Google Maps

The idea

In India, with 1.3 billion people packed into every corner, asking around is second nature — for directions, traffic updates, even shortcuts. The problem? Word-of-mouth traffic advice is often outdated before it’s even spoken. Google Maps had to break this reflex and shift the conversation from the roadside to the app — making people check the real-time truth before they set out.

impact

Effie APAC 2018
Special Category ‘Most Effective OOH’

25M+ Views

100M+ Reach

18%+ daily active users after launch

15%+ uplift in overall feature usage

featured in

Campaign Brief Asia

Campaign India

Campaign India

AFAQS!