Google Maps x #LookBeforeYouLeave
Turning India’s habit of asking strangers into a habit of checking Google Maps
The idea
In India, with 1.3 billion people packed into every corner, asking around is second nature — for directions, traffic updates, even shortcuts. The problem? Word-of-mouth traffic advice is often outdated before it’s even spoken. Google Maps had to break this reflex and shift the conversation from the roadside to the app — making people check the real-time truth before they set out.
impact
Effie APAC 2018
Special Category ‘Most Effective OOH’
25M+ Views
100M+ Reach
18%+ daily active users after launch
15%+ uplift in overall feature usage