The idea

Leverage 3 years of Zenyum to put out a brand reputation message where the brand talks about who we are, what we are, and why now is the best choice when it comes to Invisible Braces in 7 markets across South East Asia.

Zenyum Invisible Aligners = Real Dentist, Real Results, Real Smiles.

Ever since the brand launched, the main focus was on marketing tactical messages designed to convert people down the funnel. This was by design, as it was done to grow the company as fast as possible through performance marketing.

Downplaying the role of doctors at Zenyum helped convert early adopters, but that lack of awareness that Zenyum is a Preventist brand means the mass audience still does not know who we really are and what we actually do.

A pleasure as consolation. Real statements resonate more than a costumier one.

A simple message delivered with a twist of humour:

When it comes to dental treatments, some of us are incredibly lucky. Unfortunately, you're not.