the idea

Mogu Mogu is embarking on a landmark moment by naming SEVENTEEN, one of the world’s leading K-pop acts, as its first ever global brand ambassadors. But this collaboration isn’t just a celebrity tie-in, it is a signal. It positions Mogu Mogu not just in APAC, but in every major global market, tapping into SEVENTEEN’s momentum and fandom at the height of their influence.

We created the “World of Mogu Mogu,” a vivid, fresh, chewy universe unlike any other, to mirror what SEVENTEEN stands for: energy, variety, and global appeal. The campaign uses their global reach and magnetic charisma to bring that world to life, visually and emotionally. Across Europe and APAC, the collaboration is driving major marketing investment, experiential activations, and a wave of social and digital content designed to evoke the same joyful, playful, and indulgent experience you get with every sip of Mogu Mogu. Together, Mogu Mogu and SEVENTEEN are putting the brand on the world stage and cementing its place in pop culture.