The idea

In India, it is predicted that language changes every 15-20 kilometers at the level of communication. This simple fact demonstrates the complexity and the challenges the program had. However, there was one human truth which cut across all these barriers – The want to do better. We latched on to this simple human insight and presented internet as a tool which will support them in this journey. Turning railway platform into a platform that lets you discover all that internet has to offer.

The creative idea did not stop by just getting people experience internet, but worked harder after that to bring out the real stories of transformation. These stories of advancement from people amongst them inspired the larger mass to experience and use the internet to achieve what they seek.